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Campaign Overview

The More Fish Campaign is a five-year initiative launched by the National Fish and Wildlife Foundation to raise awareness and funding to protect, conserve and enhance the nation's fish populations and their habitat. From cutthroat trout and red snapper to small mouth bass and Eastern brook trout to Pacific salmon, the More Fish Campaign aims to improve aquatic habitat in rivers, lakes, reservoirs, estuaries, coastal and marine zones.

Fish Conservation and the National Fish Habitat Action Plan

According to recent studies, the nation has lost 20 percent of our fish and aquatic populations and nearly 40 percent of the nation's native fish populations are in rapid decline. In 2006 the Foundation joined federal and state agencies and other conservation organizations to establish the National Fish Habitat Action Plan (Plan).  The Plan will coordinate efforts on a national level to reverse the losses in fish and aquatic species and habitat across the U.S.

In conjunction with the creation of the Plan, the Foundation launched the More Fish Campaign to help restore abundant and healthy populations of fish and aquatic species to our nation’s waters.  The Foundation's More Fish Campaign complements and supports the National Fish Habitat Action Plan by investing in on-the-ground projects demonstrating innovative approaches to fish habitat conservation.

The need for a comprehensive campaign is acute. Fifty percent of the nation's waterways are impaired and over 40 percent of the fish and aquatic species in the U.S. are in decline or threatened with extinction. The top contributing factor for this decline is habitat degradation and loss.

The More Fish Campaign objectives include the following priorities:

  • Restore the nation's fish and other aquatic life to healthy and thriving populations;
  • Increase public awareness, access and stewardship;
  • Protect, conserve and enhance the nation's rivers, lakes, estuaries, bays and coastal waters;
  • Work with conservation nonprofits, federal land and water management agencies and state fish and game agencies to support the conservation of fish and aquatic populations.
  • Work with corporations, foundations, individuals and others to raise additional financial resources to invest in priority fisheries conservation projects.

"We greatly appreciate the National Fish and Wildlife Foundation's support for the National Fish Habitat Action Plan. This effort will create a wonderful legacy for future generations."
     
Dale Hall
     Director U.S. Fish and Wildlife Service


Campaign Photos

 Trout Fisherman

 Fisherman & Son

 Striper Fisherman

     

News

10/11/2007 - $4.5 Million To Be Invested In Table Rock Lake Fish Habitat And Water Quality

09/27/2007 - Native Fish Habitat Initiative Monies Available for Restoration Projects in the Pacific Northwest

09/21/2007 - More than $610,600 Awarded by Southern Company and National Fish and Wildlife Foundation To Help Restore America’s Streams and Wetlands

05/10/2007 - $5 Million Awarded To Regional Organizations To Reduce Nutrient Pollution To The Chesapeake Bay

04/16/2007 - Great Lakes Watershed Restoration Grant Program Funds 22 New Projects Totaling Over $2.1 Million Across The Great Lakes Basin



What You Can Do:

  • Get Involved - Volunteer with your local conservation group or wildlife agency to help restore fishery habitat.
  • Share the Experience – Introduce fishing and boating to others to nurture an appreciation for our natural resources.
  • Give to the More Fish Campaign – Individuals play a critical role by providing financial support to protect our nation’s fish resources for future generations. Make a donation to the More Fish Campaign.
  • Become a Corporate Sponsor – Your company can help lead this campaign to success. Contact Krystyna Wolniakowski at 503-417-8700 for information on becoming a More Fish sponsor.

 


Partners

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Contact:

Krystyna Wolniakowski
Director, Western Partnership Office
National Fish and Wildlife Foundation
Krystyna.Wolniakowski@nfwf.org
(503) 417-8700


 

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