2007 Annual Report

2007 Annual Report Cover

The National Fish and Wildlife Foundation has an impressive conservation track record. Over the years, we’ve helped launch or contribute to some of the most important conservation initiatives in history: the North American Waterfowl Management Plan, the Partners in Flight Migratory Bird Program, Pacific Salmon restoration, Chesapeake Bay restoration, and many more. Reflecting on these accomplishments and the scope of our giving over nearly 25 years, we constantly ask ourselves: How can we increase the frequency of our successes and the impact of our grantmaking?

We believe the answer to this question lies in a more analytical approach to conservation investing, embedded in an unwavering focus on measurable outcomes and a passion for accountability. Our 2007 Annual Report explains our new approach and it highlights how we have applied it to our four Keystone Programs: Birds, Freshwater Fish, Marine and Coastal Systems, and Wildlife and Habitats. This Keystone approach is a new era for NFWF – one that we believe will make a world of difference for our precious wildlife and the habitats upon which they depend.