2023 Acres for America Request for Proposals

Applicant Webinar:  March 29, 2023, 12:00 pm ET (View Recording)
Pre-Proposal Due Date:  May 3, 2023, by 11:59 pm ET
Invite-Only Full Proposal Due Date:  July 12, 2023, by 11:59 pm ET



Acres for America is the National Fish and Wildlife Foundation's (NFWF) premier land conservation program and was established to provide urgently needed funding for projects that conserve important large-scale habitats for fish, wildlife, and plants through voluntary land acquisitions and perpetual conservation easements.

In 2005, Acres for America was launched as a partnership between Walmart Stores and NFWF. As a founding partner, Walmart's goal was to offset the footprint of its domestic facilities on at least an acre-by-acre basis – a number then estimated at 100,000 acres – through permanent conservation of important wildlife habitats. The program has now helped to permanently protect over 2 million acres and connect more than 47 million acres of public and private conservation lands across the country.

This Request for Proposals (RFP) will collect pre-proposals from around the nation; from which NFWF will select a small number of applicants to submit a more detailed full proposal. Prior to submitting a pre-proposal, applicants are strongly encouraged to contact the appropriate NFWF regional office (listed in the Applicant Assistance section of this RFP). The purpose is to give the applicant an opportunity to share project concepts and ideas prior to fully preparing and submitting a pre-proposal.



Acres for America is a nation-wide program. Since its inception, 112 projects have been funded in 42 states, the District of Columbia and Puerto Rico. 

A map of the United States with locations of past Acres for America projects highlighted with orange dots.
Locations of previous Acres for America projects.



Preferential consideration will be given to proposals that can demonstrate their ability to achieve more than one of the program priorities below.

  • Conserve critical habitats for birds, fish, plants, and wildlife
  • Connect existing protected lands to unify wild places and protect critical migration routes
  • Provide access for people to enjoy the outdoors
  • Ensure the future of local economies that depend on forestry, ranching, wildlife and recreation

To be competitive for funding through the Acres for America program, land acquisitions and conservation easements should address the following criteria:

Conservation Criteria:

  • Project Scale and Program Priorities. Projects should protect or contribute to the protection of significant acres of land, address one or more of the program priorities, and meet the other criteria below. The common characteristics of all Acres for America projects is that they are of a size that is significant for the landscape in which they are located, and/or they have exceptional strategic importance for conservation in the region.
  • National or State Conservation Priority. Endorsement by appropriate federal, state, and local government agencies that the acquisition is of high conservation value is a primary consideration. Please make note if the project is part of published conservation plans (e.g., North American Waterfowl Management Plan, Partners in Flight, etc.), State Wildlife Action Plans or Endangered Species Act Recovery Plans. Activities referenced in a NFWF business plan or a well-developed, comprehensive conservation strategy targeting those geographies/species will be most competitive. Natural Heritage rankings for key species present on the site are an important consideration when available. Endorsement by non-profit conservation organizations that the acquisition is of high conservation value using same criteria as above is also a primary consideration. Letters of support from agencies and organizations should be available for review at the full proposal stage. 
  • Protect Critical Fish and Wildlife Species. Important fish, wildlife, and/or plant resources, such as endangered species or areas of significant biological diversity, as identified by conservation agencies or organizations, should be conserved through the acquisition. Quantification of resources is important (e.g., 10% of the state's bald eagles nest at the site vs. bald eagles nest at the site.)
  • Expand Wildlife Connectivity. Acquisitions that reduce fragmentation of key habitats, expand and enhance wildlife corridors and contribute to larger landscape-scale conservation efforts are preferred over isolated acquisitions. 
  • Expand Public Access to Nature. Projects that provide public access for people to enjoy and experience the outdoors, recreate, and connect with nature are preferred.  It must be clearly stated in the grant application what the uses are, or will be allowed or not allowed (e.g., hunting, nature observation, ATV use, camping, etc.). State the number of additional acres of land or miles of river that will be opened to public access. It also should be indicated whether by acquiring this land public access will be improved to neighboring parcels. NFWF understands that conservation easement projects may have difficulty satisfying this criterion, and that species conservation and public access may not be accomplished on the same property.
  • Benefit Local Economies. Projects that can demonstrate the connection between the land acquisition and related benefits to local economies are preferred. For example, projects could help expand tourism or recreational economies, or contribute to community forestry. Applicants are encouraged to estimate the economic benefits that are expected as a result of the project (i.e., number of jobs sustained or created). 
  • Provide a Range of Ecological Services. Please indicate if the project can demonstrate or even quantify the ecological services provided or protected through land protection (i.e., securing drinking water sources, or protecting stream flow for aquatic resources, carbon sequestration).
  • Under Threat of Conversion. Please demonstrate the threats to the property and what would happen if the property is not conserved (i.e., risk of area being converted to alternate land cover, or area is zoned to allow for conversion of habitat to an alternate land use, or whether there is a competing buyer, etc.). Examples from the local landscape are helpful. 

Additional Criteria:

  • Shapefile. In the Full Proposal stage only, applicants will be required to provide detailed digital Shapefiles in Easygrants delineating the land proposed for conservation in the context of adjacent protected lands.
  • Transaction Structure. Explain in detail the ENTIRE transaction, communicating step-by-step pieces of the acquisition (i.e., total purchase price, who is selling the property, who will purchase the property, what entity will be the long-term manager of the property).
  • Acquisition Disposition. Final disposition of land, including long-term ownership and management plans, must be clearly stated. If the federal government is to receive land, additional review by NFWF may be necessary.
  • Easement Restrictions. If a conservation easement will be acquired, explain in detail the restrictions to be included, and how these will protect the conservation values of the property.

Community Impact and Engagement: Projects that incorporate outreach to communities, foster community engagement, and pursue collaborative management leading to measurable conservation benefits are encouraged. When possible, projects should be developed through community input and co-design processes ensuring traditional knowledge elevation. Additionally, projects should engage community-level partners (e.g., municipalities, NGOs, community organizations, community leaders) to help design, implement, and maintain projects to secure maximum benefits for communities, maintenance, and sustainability post-grant award. 



To better gauge progress on individual grants and to ensure greater consistency of project data provided by multiple grants, the Acres for America program has a list of metrics in Easygrants to choose from for reporting. We ask that full proposal applicants select all relevant metrics from this list for their project (all possible program metrics are shown in the table below). This feature will only show up in Easygrants during the full proposal round; however, it is encouraged that pre-proposal narratives make reference to these metrics as well.   

Please ensure your starting value for all metrics is 0. We record only the metrics achieved in the span of the grant.

Project Activity Recommended Metric Additional Guidance
Conservation Easements # Acres protected under easement Enter the number of acres protected under long-term easement (permanent or >30-yr). Assuming the specific parcel(s) has been identified, in the NOTES indicate what % of natural land cover would have been cleared in the absence of the easement(s). Please also indicate the acres of wetland, timberlands, and/or grazing lands protected within the easement.
Conservation Easements # Acres connected Enter the total number of conservation acres permanently connected as a result of this easement (include your proposed easement in this total).
Conservation Easements # Miles under long-term easement Enter the number of stream/riverine/riparian miles protected within your proposed property area or as a result of the easement.
Land Acquisitions # Acres acquired in fee Enter # acres acquired in fee. If the parcel has been identified, in the NOTES indicate whether there is a competing offer (Yes/No) or potential zoning change (Yes/No), and what % of natural land cover would be cleared in the absence of the acquisition(s). Please also indicate the acres of wetland, timberlands, and/or grazing lands protected within the acquisition in the NOTES.
Land Acquisitions # Acres connected Enter the total number of conservation acres permanently connected as a result of this acquisition (include your proposed land acquisition in this total).
Land Acquisitions # Miles acquired Enter the number of stream/riverine/riparian miles protected within your proposed property area or as a result of the acquisition.
Economic Benefit # Jobs created Enter the number of jobs created as a result of the acquisition/easement.
Economic Benefit # Jobs sustained Enter the number of jobs sustained as a result of the acquisition/easement.
Public Access # Acres with public access Enter the number of acres that have been opened to public access as a result of this project. Typically, this will be just your project, not adjacent lands.
Public Access # Miles with public access Enter the number of stream/riverine/riparian miles that have been opened to public access as a result of this project. Typically, this will be just your project, not adjacent lands.



Eligible and Ineligible Entities

  • Eligible applicants include non-profit 501(c) organizations, state government agencies, local governments, municipal governments, Tribal governments and organizations, and educational institutions. 
  • Ineligible applicants include U.S. Federal government agencies, businesses, unincorporated individuals, and international organizations.

Ineligible Uses of Grant Funds 

  • Federal funds and matching contributions may not be used to procure or obtain equipment, services, or systems (including entering into or renewing a contract) that uses telecommunications equipment or services produced by Huawei Technologies Company or ZTE Corporation (or any subsidiary or affiliate of such entities) as a substantial or essential component, or as critical technology of any system. Refer to Public Law 115-232, section 889 for additional information. 
  • NFWF funds and matching contributions may not be used to support political advocacy, fundraising, lobbying, litigation, terrorist activities or Foreign Corrupt Practices Act violations.
  • NFWF funds may not be used to support ongoing efforts to comply with legal requirements, including permit conditions, mitigation and settlement agreements. However, grant funds may be used to support projects that enhance or improve upon existing baseline compliance efforts. 
  • Equipment: Applicants are encouraged to rent equipment where possible and cost-effective or use matching funds to make those purchases.  NFWF acknowledges, however, that some projects may only be completed using NFWF funds to procure equipment. If this applies to your project, please contact the program staff listed in this RFP to discuss options.

Land Acquisition and Conservation Easement Eligibility

  • All acquisition documents, including appraisals, title reports, environmental hazard assessments, mineral rights assessments, surveys, and where appropriate a local attorney's opinion of easement viability, as well as other appropriate documents, must be available for NFWF staff review as part of the application process. For more specific information regarding funding an acquisition of interest in real property, see NFWF’s Applicant FAQ webpage.  
  • NFWF has the following required language that must be incorporated into the grant agreement and land use records (i.e., deed, conservation easement). See NFWF’s Land Acquisition/Easement Guidance webpage for details.
    • “One of the main purposes of this easement is to perpetually protect an important wildlife area.  Therefore, as its purchase is partially funded by a National Fish and Wildlife Foundation (NFWF) grant, notification must be provided to NFWF of any future circumstance that arises resulting in 1) the termination or extinguishment, in whole or in part, of the conservation easement or 2) the condemnation of the Property, in whole or in part, through an exercise of eminent domain.  Under any such circumstance, the amount of the compensation to which the holder of the easement shall be entitled from any sale, exchange, or involuntary conversion of all or any portion of the Property shall be apportioned to provide NFWF its percentage share interest in the Property on the date the easement is recorded.   NFWF will use such recovered funds to purchase, restore, or enhance similar wildlife habitats.”
  • The fee transfer or perpetual conservation easement must qualify for "conservation purposes" as defined by Internal Revenue Code Section 170(h), which generally includes the following:
    • the preservation of land areas for outdoor recreation by, or the education of, the general public; the protection of relatively natural habitats of fish, wildlife, or plants, or similar ecosystems; the preservation of open space - including farmland and forestland - for scenic enjoyment or pursuant to an adopted governmental conservation policy; in either case, such open space preservation must yield a significant public benefit; the preservation of historically important land areas or buildings. 
  • Properties that have been acquired prior to application in order to take advantage of real estate opportunities are eligible. Applicants who would like to take this approach must demonstrate the need for NFWF reimbursement of funds. 
  • Applicants should be able to secure letters of support from appropriate Congressional representatives for acquisition of interest in a real property if requested by NFWF.



Up to $4 million will be available to support projects in 2023. Based on prior year decisions, we anticipate that between four and eight projects will be awarded funds. All grant awards require a minimum 1:1 match of cash or contributed goods and services. Both Federal and non-Federal funds may be considered as match. Please include ALL matching sources no matter the status (intend to apply, application submitted, pledged, received). Due to the competitive nature of this program, successful Acres for America projects typically have matching funds at a 5:1 ratio or greater.  



All proposals will be screened for relevance, accuracy, completeness, and compliance with NFWF and funding source policies. Proposals will then be evaluated based on the extent to which they meet the following criteria.

Program Goals and Priorities – Project contributes to the Program’s overall habitat and species conservation goals, and has specific, quantifiable performance metrics to evaluate project success. Project addresses one or more of the program priorities. 

Technical Merit – Project is technically sound and feasible, and the proposal sets forth a clear, logical and achievable work plan and timeline. 

Cost-Effectiveness – Cost-effectiveness analysis identifies the economically most efficient way to meet project objectives. Project includes a cost-effective budget that balances performance risk and efficient use of funds. Cost-effectiveness evaluation includes, but is not limited to, an assessment of effective direct/indirect costs across all categories in the proposed budget according to the type, size and duration of project and project objectives. Project budgets will be compared to similar projects to ensure proposed costs across all budget categories are reasonable for the activities being performed and the outcomes proposed.

Transferability – Project has potential and plan to transfer lessons learned to other communities and/or to be integrated into government programs and policies.

Communication – Project includes a detailed plan to communicate information about the project to appropriate audiences.

Funding Need – Project establishes a clear need for the funds being requested and demonstrates that activities would not move forward absent funding.

Ensure Long-Term Stewardship – Projects that have a specific plan to transfer management to a resource agency or manage the lands in such a way to maximize ecosystem benefits and provide access to the public are preferred.

Conservation Plan and Context – The project advances an existing conservation plan or strategy. 

Past Success – Applicant has a proven track record of success in implementing conservation practices with specific, measurable results.

Long-term Sustainability – Project will be maintained to ensure benefits are achieved and sustained over time. This should include how future funding will be secured to implement necessary long-term monitoring and maintenance activities.

Partnership – An appropriate organization or coalition exists to implement the project and the project is supported by a strong local partnership that leverages additional funds and will sustain it after the life of the grant. Identify proposed partners, if known, the roles they will play in implementing the project, and how this project will build new or enhance existing partnerships. (Note: a project partner is any local community, non-profit organization, tribe, and/or local, state, and federal government agency that contributes to the project in a substantial way and is closely involved in the completion of the project.)



Budget – Costs are allowable, reasonable and budgeted in accordance with NFWF’s Budget Instructions cost categories.  Federally funded projects must be in compliance with OMB Uniform Guidance as applicable.

  • Grant funds from the Acres for America program can only be applied to the property’s purchase price.
  • Budget section of Easygrants application:
    • In the General Budget Narrative present the entire funding strategy, including the total purchase price, expected expenses, and sources of revenue.  
    • In the Other Direct Costs, enter 1 in the “quantity” field, and the total amount you are requesting from NFWF in the “unit cost” field.
    • In the Other Direct Costs Notes field, type a sentence explaining what the funds will be used for (e.g., “NFWF grant will support the purchase and protection of the ___-acre ____ property as described in this proposal.”)

Matching Contributions – Matching contributions consist of cash, contributed goods and services, volunteer hours, and/or property raised and spent for the project. 

  • Include ALL sources of match no matter the status (intend to apply, application submitted, pledged, received) and ensure that they cumulatively add up to the full project value. Larger match ratios and matching fund contributions from a diversity of partners are encouraged and will be more competitive during application review.

Mitigation Funds – Applicants that use mitigation funds as match must clearly state in the proposal how the mitigation funds will be utilized in overall project funding strategy.

Insurance – Award recipients will be required to obtain and maintain, at a minimum, equivalent insurance coverage for Real Property as provided to property owned by such recipient. 

Publicity and Acknowledgement of Support – Award recipients will be required to grant NFWF the right and authority to publicize the project and NFWF’s financial support for the grant in press releases, publications, and other public communications.  Recipients may also be asked by NFWF to provide high-resolution (minimum 300 dpi) photographs depicting the project.

Receiving Award Funds – Projects may request funds at any time after completing a signed agreement with NFWF and after NFWF review of all required due diligence documents.  A request of an advance of funds must detail how the funds will be used and provide justification and a timeline for expected disbursement of these funds. NFWF prefers to send awarded funds directly to the project closing.

Applicant Demographic Information – In an effort to better understand diversity in our grantmaking, NFWF is collecting basic demographic information on applicants and their organizations via a voluntary survey form (available in Easygrants). This information will not be shared externally or with reviewers and will not be considered when making grant decisions. For more details, please see the tip sheet and the Uploads section of Easygrants.
Compliance Requirements – Projects selected may be subject to requirements under the National Environmental Policy Act, Endangered Species Act (state and federal), and National Historic Preservation Act.  As may be applicable, successful applicants may be required to comply with additional Federal, state, or local requirements and obtain all necessary permits and clearances.

Procurement – If the applicant chooses to specifically identify proposed Contractor(s) for Services, an award by NFWF to the applicant does not constitute NFWF’s express written authorization for the applicant to procure such specific services noncompetitively.  When procuring goods and services, NFWF recipients must follow documented procurement procedures which reflect applicable laws and regulations.  



Dates of activities are subject to change. Please check the Acres for America Program page of the NFWF website for the most current dates and information.

Applicant Webinar (View Recording) March 29, 2023, 12:00 pm ET
Pre-Proposal Due Date May 3, 2023, by 11:59 pm ET
Invitations for Full Proposals Sent Late May 2023
Full Proposal Due Date July 12, 2023, by 11:59 pm ET
Award Decisions Announced Fall 2023



All application materials must be submitted online through National Fish and Wildlife Foundation’s Easygrants system.

  1. Go to easygrants.nfwf.org to register in our Easygrants online system.  New users to the system will be prompted to register before starting the application (if you already are a registered user, use your existing login).  Enter your applicant information. Please disable the pop-up blocker on your internet browser prior to beginning the application process. 
  2. Once on your homepage, click the “Apply for Funding” button and select this RFP’s “Funding Opportunity” from the list of options.
  3. Follow the instructions in Easygrants to complete your application.  Once as application has been started, it may be saved and returned to at a later time for completion and submission.



A Tip Sheet is available for quick reference while you are working through your application.

Additional information to support the application process can be accessed on the NFWF website’s Applicant Information page.

Before submitting a pre-proposal, applicants are encouraged to discuss project ideas with NFWF’s regional office staff. They will be able to provide additional guidance on National Fish and Wildlife Foundation conservation priorities in the project area. 

Western Region Office, Jonathan Birdsong, jonathan.birdsong@nfwf.org
Rocky Mountain Region Office, Chris West, chris.west@nfwf.org
Central Region Office, Todd Hogrefe, todd.hogrefe@nfwf.org
Southern Region Office, Suzanne Sessine, suzanne.sessine@nfwf.org
Northeastern Region Office, Amanda Bassow, amanda.bassow@nfwf.org

For general information or questions about this RFP, please contact:
Izzy Kier, Regional Coordinator, isabel.kier@nfwf.org  

For issues or assistance with our online Easygrants system, please contact:
Easygrants Helpdesk
Email:  Easygrants@nfwf.org
Voicemail:  202-595-2497
Hours:  9:00 am to 5:00 pm ET, Monday-Friday. 
Include:  your name, proposal ID #, e-mail address, phone number, program you are applying to, and a description of the issue.