Create and implement a social marketing campaign to educate marine boaters and anglers about aquatic invasives and to change behavior to minimize their potential role in causing new introductions.
NFWF Grant Profile
Long Island Sound Futures Fund
Project Title: Curbing Invasion Pathways through Aquatic Invasive Species Awareness (CT, NY)
University of Connecticut
Project activities will be concentrated at bait retailers in Connecticut and New York, at public boat access points, and marinas, primarily in Connecticut but also on the north shore of Long Island.