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Cargill and NFWF team up for conservation in Colorado

Aerial view of a lush green landscape with a winding river and dense vegetation, featuring black cows grazing on expansive grasslands in the serene countryside.
Announcements

Hawaiʻi Conservation Program 2026 Request for Proposals

A vibrant Akohekohe, also known as the Crested Honeycreeper, perched on a branch surrounded by green foliage. The bird features striking black and orange plumage with a distinctive white crest on its head.
Program

Grassland Resilience and Conservation Initiative

In partnership with McDonald’s USA, some of its key beef and beverage suppliers and the U.S. Department of Agriculture’s Natural Resources Conservation Service (NRCS), the National Fish and Wildlife Foundation (NFWF) has launched a landmark conservation initiative to support large-scale, voluntary conservation and grazing management practices on grasslands across the United States.
A herd of brown cows grazing in a vast, lush green field with rolling hills in the background under a clear blue sky.
Corporate Partners

McDonald’s USA

McDonald’s USA helped launch the Grassland Resilience and Conservation Initiative in partnership with NFWF and several key beef and beverage suppliers with an aim to enhance wildlife habitat, conserve water resources and improve soil health. McDonald’s USA supports the Initiative because it is expected to help strengthen the resilience of the U.S. beef supply chain, including due to economic benefits participating ranchers are expected to receive via incentive payments.
McDonald's logo featuring two golden arches forming the letter "M" on a white background.
Corporate Partners

The Coca-Cola Company

The Coca-Cola Company helped launch the Grassland Resilience and Conservation Initiative in partnership with McDonald’s, NFWF and key beef suppliers to conserve water resources, enhance wildlife habitat and improve soil health. Coca-Cola understands that supporting agricultural initiatives creates a nexus for solutions on interrelated issues, like water security, climate resilience and emissions reduction, key priorities for Coca-Cola. 
The Coca-Cola Company logo in black and white, with 'THE' in uppercase letters above the classic cursive 'Coca-Cola' script, and 'COMPANY' in uppercase letters below.
Corporate Partners

Golden State Foods

McDonald’s USA helped launch the Grassland Resilience and Conservation Initiative in partnership with NFWF and several key beef and beverage suppliers, including Golden State Foods, with an aim to enhance wildlife habitat, conserve water resources and improve soil health. The Initiative is expected to also help strengthen the resilience of the U.S. beef supply chain, including due to economic benefits participating ranchers are expected to receive via incentive payments.
Golden State Foods logo featuring bold, cursive lowercase letters "gsf" above the text "golden state foods" in a smaller, elegant cursive font, all in dark blue.
Corporate Partners

Lopez Foods

McDonald’s USA helped launch the Grassland Resilience and Conservation Initiative in partnership with NFWF and several key beef and beverage suppliers, including Lopez Foods, with an aim to enhance wildlife habitat, conserve water resources and improve soil health. The Initiative is expected to also help strengthen the resilience of the U.S. beef supply chain, including due to economic benefits participating ranchers are expected to receive via incentive payments.
Lopez Dorada logo featuring bold, white uppercase text "LOPEZ DORADA" centered on a dark blue square background, with an orange swoosh curving upward below the text.
Program

Killer Whale Conservation Program

The Killer Whale Conservation Program supports efforts to advance the knowledge and conservation of killer whales with a primary focus on activities that aid in the recovery of the Southern Resident killer whale Distinct Population Segment. The program may also support catalytic projects in other killer whale populations.
killer whale breaching
Corporate Partners

OSI

McDonald’s USA helped launch the Grassland Resilience and Conservation Initiative in partnership with NFWF and several key beef and beverage suppliers, including OSI, with an aim to enhance wildlife habitat, conserve water resources and improve soil health. The Initiative is expected to help strengthen the resilience of the U.S. beef supply chain, including due to economic benefits participating ranchers are expected to receive via incentive payments.
Logo of OSI featuring a red 'OSI' text overlaid on a black and white globe illustration.
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McDonald’s USA announces historic partnership with NFWF

In a landmark moment for U.S.

A meadowlark perched on a fence post in a lush green field with tall grass and wildflowers, with grazing cows in the background in a serene countryside landscape.